It's all over the all of the Internet - blogs and newspaper headlines read things like the increasing uselessness of Google are becoming common. Why is this? Google's anti spam software or algorithm seems to be failing. Websites put together by affiliate marketers and other such inventions of limited usefulness seem to be getting more and more successful at gaming Google's system. With a few simple tricks up their sleeves, it would appear that spammy websites whose only reason to exist is to trick Google users into entering their websites for a second before turning away in disgust, are able to have their way with Google.
Search for anything on Google today, and you'll find content farms filling several of the top spots. Truly informative blogs and websites somehow find that they are pushed to the second page. There are other measures by which it is easy to tell that Google's antispam software is failing. The success of a search can be measured by the way a searching individual visits a website listed when presented with a list of search engine results. By that measure, Google's success fell by 10% last year. Bing raised it's success rate by the same amount in that period of time. Google certainly is on the back foot in the war against spamming websites.
Time was that if people need information on anything at all, they had nowhere to turn but to a search engine. That's not how it is anymore. People find that they can get a lot of good information asking people on Facebook or Twitter. And they trust the information they get from their "friends" too. Google is going to have to somehow provide people with links and better results and information than anyone on Twitter or Facebook can. Otherwise, it's going to steadily lose its base to other methods of finding information.
Can you really find all kinds of information through your friends on Twitter? People while online, spend a fifth of their time on social networks. There are half a billion users on those. With a wide-enough friends circle, people certainly could find someone or the other to answer their questions. Certainly, millions of people still find what they want using Google. But as far as opinions and advice go on what to buy, whom to hire or where to eat though, social networks seem to have far more relevant information to get far more quickly.
Take a wild guess. How many spammy web pages are there? Perhaps this will put things in perspective: there are 20 million new spam webpages coming online every day. Life can be very hard right now for talented and dedicated SEO experts. The sheer quantity of useless webpages being brought online every minute of every day makes it increasingly difficult for Google to sort through them and tell them apart from the good ones.
One way that Google's antispam software can tell a good website apart from a low-quality one is to look to see how many links a website has coming in from other websites. Spammers got over that one by building an ecosystem for themselves where some services sell links like that to any spammer who pays for it. Some spammers hire people for mere pennies on Amazon's Mechanical Turk. They pay people to follow links that will make their websites look popular. They believe that half of all the people who find work on Mechanical Turk work for spammers.
Experts believe that the regular search has come as far as it can. They believe that there is no real way to defeat content farms, for instance. Social search is the wave of the future, is what they say.
Avihenda loves writing newsworthy articles on Monsoon Bridesmaid Dresses and much more. Come by our site for more information on Bridesmaid Dresses UK and the like.
Article Source: http://EzineArticles.com/?expert=Avihenda_Summerton
No comments:
Post a Comment